Beauty Trends 2025: What’s Hot in Turkey

2025 is shaping up to be a year of clean, confident style. If you’re wondering what Turkish women are rocking on the streets of Istanbul or the beaches of Antalya, you’ve come to the right place. Below you’ll find the trends that are actually being used, not just shown on runway photos.

Skincare Shifts

First up, skin. The biggest move is toward barrier‑friendly formulas. Think lightweight moisturisers with ceramides, niacinamide, and a pinch of probiotic extract. People are ditching heavy layers and opting for a simple routine: cleanse, tone, protect. Sunscreen is non‑negotiable, even in winter, and many are choosing mineral blends that leave no white cast.

Another trend is “glow‑from‑within” with oral supplements. Vitamin C gummies, collagen drinks, and hyaluronic acid powders are popping up in local pharmacies. Users say they notice smoother texture after a few weeks, and the market is buzzing with Turkish‑made options that fit the budget.

Makeup & Hair Highlights

Makeup this year is all about expressive eyes and natural lips. Bold, graphic eyeliner in electric blue or deep emerald is being paired with barely‑there lip tints. Brands are releasing “one‑stroke” pencils that claim to stay put through a night out on Kanyon.

When it comes to hair, low‑maintenance waves are the vibe. Texturising sprays that give a lived‑in look without heat are selling out fast. For colour, pastel ash tones and warm caramel balayage are the go‑to choices. Salons across Turkey are offering quick balayage sessions that last only 45 minutes.

Fragrance lovers are gravitating toward scented oils instead of traditional sprays. Light, citrus‑y aromas that linger without overwhelming the senses are popular for both day and night. Local artisan perfumeries are launching limited‑edition bottles that smell like Turkish coffee and orange blossoms.

All these trends share a common thread: practicality. Turkish consumers want looks that survive a busy day, a night out, or a quick trip to the coast. That’s why you’ll see multi‑use products, like a cream that works as both a moisturizer and a primer, dominate shelves.

If you’re planning a visit or just want to stay ahead of the curve, start with a solid skincare base, experiment with a daring eye look, and keep your hair routine simple. You’ll fit right in with the style‑savvy crowd without spending hours in front of the mirror.

Remember, trends are fun, but the best look is the one that makes you feel comfortable. Mix and match these ideas to suit your personality, and you’ll be ready for every 2025 fashion moment Turkey throws your way.